David Eldridge - Chief Executive Officer

Appointed May 1997

David established his first software company in 1984 at the age of 14 to market his own software which won first prize in the BBC National Schools Software Competition. He attended the University of Salford where he gained a first class honors degree in Business and Management Studies. Following 4 years in several roles with Royal Dutch Shell Group, he then spent 4 years leading corporate development with GB Information Management before starting Alterian.

David Cutler - Finance Director

Appointed June 2000

After professional training with Deloitte Haskins & Sells in London, David held senior financial posts at NFC, British Leyland, and CompAir. Following experience on the board of London Stock Exchange traded UKO International plc, he was for 12 years, until 1998, group finance director of Emess plc, listed in London and Frankfurt. In addition, for 7 years, until 1999, he was a member of the supervisory board (Aufsichtsrat) of Frankfurt listed Brilliant AG. Since 1998 to 2000 David was a director of ImagoQA Limited, the leading independent software consultancy which was guided to a successful private sale in 2000.

Michael Talbot - Chief Technology Officer

Appointed July 2000

Mike started his career a game programmer and designer, then a freelance consultant designing and producing multi-media applications, before joining Brann Software as technical director. Since co-founding Alterian in 1997 Mike, in his role as CTO, has been building marketing technology solutions for Alterian and its clients. He is one of the pioneers of column based analytical technology and has designed and built marketing databases for some of the largest companies in the world. Mike is an expert on technology enabled marketing and consults with partners and clients on driving cutting edge, multichannel marketing campaigns with a special focus on the integration of online communication. Mike is responsible for the market vision of the Alterian product range and the technology vision that underpins it. He is an accomplished conference speaker and regular industry commentator.

Tim McCarthy - Research & Development Director

Appointed May 1997

Having already achieved his A level in pure and applied mathematics at the age of 15, he configured his school's first computer, eventually teaching other students (and staff) its operation. He developed his analytical and statistical computer skills whilst studying applied mathematics at London's Imperial College. After working with the first generation of PC based accounting systems, he entered the rapidly expanding world of computer entertainment, developing over 30 games in six years. At the end of this period he joined Ubisoft and subsequently its parent company, Guillemot Informatique in Paris. After writing automated data protection systems at Iomega in Utah and California he helped Brann Limited to develop its existing marketing information software.

James Eiloart - Senior Vice President Sales & Marketing, EMEA & Asia-Pacific

Appointed July 2002

James is responsible for Alterian's sales and marketing activities in all territories outside of The Americas.  Before joining Alterian, James was Director of Strategic Alliances at E.piphany, where he forged relationships with major Systems Integrators and resellers around Europe, including Accenture, Deloitte Consulting, Price Waterhouse Coopers, and Hewlett Packard. Prior to E.piphany, James worked at Remedy Corporation. After joining as one of the first few European employees, James spent five years building and managing Remedy's extensive reseller channel across Europe, the Middle East and Africa.

Michael Fisher - Senior Vice President Sales & Marketing, The Americas

Appointed November 2004

Michael is responsible for Alterian's sales and marketing activities in The Americas.  Michael has been a pioneer in relationship marketing over the past 15 years, building a strong reputation of leadership, sales growth and customer satisfaction. Before joining Alterian, Michael served as Vice President and General Manager of the financial services group at Epsilon, a leading relationship marketing company. Prior to his tenure at Epsilon, Michael was Senior Vice President of Sales at DoubleClick (formerly Protagona Worldwide) for their Marketing Automation software solutions. Additionally, Michael was instrumental in developing what is now known as DoubleClick's Ensemble suite for the banking and insurance industries. Rounding out his experience, Michael held various sales and consultancy positions at Unisys Corporation, a leading global technology and services company.

Joseph Fuller - Chief Operating Officer
Appointed February 2001

In his role as COO of Alterian, Joe is responsible for professional services, managed services and technical support as well as business operations.  Before being appointed COO in 2008, Joe held the roles of CFO, Alterian Inc, VP Business Operations and General Manager, Alterian Inc.  Prior to joining Alterian, Joe was Vice President of Finance and Administration for Open Port Technology, Inc., an IP messaging software technology company. Joe was responsible for raising more than $58 million in funding and actively growing from a small fax software company to a leading provider of IP messaging solutions. Before his tenure at Open Port, Joe was Vice President of Operations for Crown Mortgage Company, the largest independent mortgage banker in the State of Illinois. Joe has also held management positions at CCC Information Services and Information Kinetics, Inc.

Bob Hale - Senior Vice President, Corporate Development
Appointed May 2006

Bob Hale brings over 20 years of direct marketing domain expertise and enterprise software achievement. As SVP Corporate Development, Bob is responsible for the company's strategic partnerships, and mergers and acquisitions, transitioning from his previous role as VP of Business Development leading Alterian's digital market focus. Prior to Alterian, Bob helped evolve Dynamics Direct Inc. from a production focused email marketing agency to an innovative enterprise email platform provider. By directing their sales and marketing activities, Bob was responsible for innovating the overall message, packaging, partnering, and pricing that allowed Dynamics Direct to maintain its dramatic growth and sustained differentiation. Before his tenure with Dynamics Direct Bob was CEO of RioLabs, Inc. where he started and established the company as a leader in an emerging space before being acquired by Quovadx, Inc. in 2003. Prior to RioLabs, Bob was President of idCentric, the Data Warehousing and Data Quality division of Firstlogic, Inc., now part of Business Objects. While at idCentric, he lead the shift to data quality solutions and the formation of the idCentric division. Bob established it as the leading data quality vendor in under 12 months, according to industry analyst MetaGroup.

Chris Nolan - Senior Vice President Software Development
Appointed Feb 2006

Chris is responsible for all product development activities for Alterian.  He achieved a first class honors degree in physics and went on to obtain a PhD in neural networks and genetic algorithms at Birmingham University. Chris started his career as a developer with Protagona Worldwide, a campaign management company, and rose to lead their product development team. As Technical Director at DoubleClick, Chris led development, QA, technical authoring, support, consulting and training teams in New York, India, and the UK, developing, integrating and supporting campaign management and email delivery solutions to blue chip organizations such as Acxiom, HSBC, Orbitz, AOL and Centrica.

John Fennell - Group Operations Director

John started his career in Business Operations for Oracle UK and has amassed more than a decade of experience in running the commercial and internal operations for software companies in the UK, US and Middle East. John established his career with Mediasurface as Operations Manager and subsequently Operations Director, supporting the company through significant restructure and regeneration before a floatation on the London AIM market and the acquisition of the highly successful Content Management company Immediacy Ltd. John is the operations authority for Alterian, overseeing all territories and lines of business. John is ultimately responsible for commercial operations, legal counsel, business intelligence, systems and IT and due process and his role is key to ensuring that Alterian continues to deliver market leading products in its sector.