Customer Analytics

The Power of Data-Driven Marketing

Like most companies, you collect a lot of data. And, like most companies, you may not have the resources to analyze the data to make better marketing decisions. Alterian Customer Analytics, can help you unlock the hidden value in your data to better shape the customer experience with data-driven marketing communication and interaction.

Alterian Customer Analytics gives you the advanced analytical and reporting tools you need to turn insight into action, develop and manage targeted customer engagement campaigns, and eliminate the need for stand-alone analysis and reporting tools. From the convenience of your desktop, you can understand why, when and how your customers engage, ensuring that your communication with them is built completely around the kind of interaction they expect.

Conduct in-depth data exploration using highly visual tools and templates that yield actionable customer insights.

With access to all relevant data, you have the flexibility to answer any question on the fly, without reliance on others to provide data.

Easy to use tools and built-in rapid selection forms increase user productivity and internal adoption.

Share customer insights and findings with colleagues across departments with easy to build reports and dashboards.

Create a comprehensive Marketing Data Mart using descriptive, interaction and response data from offline, online, social and digital channels.

Understand more about your customers by developing new insight and metrics to drive personalization.

What makes Customer Analytics so powerful?

  • Action Train of Thought analytics at the speed of business

  • Empower marketers to better understand your customers with visual drag and drop analytics

  • Drive data consistency and integrity by seamlessly creating campaigns from customer insights

  • Combine multiple data sets to create a 360 view of the customer

Want to find out more?

  • Let’s connect to discuss how we can help you leverage Alterian Analytics

  • Simply complete a short contact form and we will quickly get in touch with you

  • Not ready to contact us? Learn more about Alterian to see what else we have to offer

Our Products

Dynamic Decision Engine

Deliver real-time cross channel customer experiences, combining in-the-moment behaviors and offline data


Deliver engaging campaigns across digital and offline channels tailored to customer expectations


Put intelligence into marketing by delivering relevant and dynamic content that promotes engagement