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Articles

This section contains a number of articles published in national and international sources about Alterian and its products.

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The High-Stakes World of E-Marketing
The Marketing Services Provider: a Marketer’s Most Strategic Hire
Marketing’s New 5Ps: Turning What You Know Inside Out
The Next Step: Evolving from Web and Marketing Analytics to Customer Analytics
CMO’S Road to Customer Centricity leads down the Digital Highway
Marketing without Analytics: is it really Marketing?
Mastering the Customer Experience
The Digital Competitive Advantage: There’s More to Email than Email
What do you mean you're too busy?
How to Capitalize on Social Networking Sites
3 Reasons for Smart Retailers to use Multichannel Tactics
The Benefits of Using a Decision Engine to Optimize Campaign Planning for Direct Marketing
Database Marketing's PR Strategy: Get Visual
Alterian - Marketing Automation that Hits the Mark
How to make Marketing Integration a Whole Lot Easier
Don't Write-Off Integration
Customer Satisfaction - The Only Metric That Matters
Making Search Marketing Pay Off
The Next Big Lesson in Email Marketing
Campaign Optimization – Driving Dramatic Gains in Marketing Efficiency
How to take Control of Database Marketing - And What Happens When You Do
Bringing Value to the Boardroom Table - CMO Pulse
Improving List Generation and Data Management
DM & Interactive Trends in Denmark

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