Company
Alterian (LSE: ALN) helps marketers improve results through its integrated marketing software platform and global partner community of leading marketing service providers, agencies, and systems integrators.
Alterian empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.
It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, who include Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide. Our Partners deliver Alterian software alongside their own domain and service expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage.
Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.
Alterian plc is a Company registered in England and Wales, number 04007930.
Registered office: The Spectrum Building, Bond Street, Bristol, BS1 3LG
Alterian is proud to be a member of the following organizations:
