About Alterian
Integrated Marketing Solutions across online and offline
channels
Alterian (LSE: ALN) empowers marketers with an integrated
marketing software platform combining database, online and
operational marketing applications on a shared data infrastructure.
The Alterian Integrated Marketing Platform makes it practical and
cost effective for marketers to use actionable insight to execute
an integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through our industry leading tools, such as the Alterian Messenger
email platform, and the award winning Content Management solutions,
which enables marketers to drive a seamless, multi-channel customer
experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive advantage.
Alterian is proud to be a member of the following trade and
industry associations:
