Best Western
By developing 1-to-1 loyalty marketing, RAPP increased Best Western's email click-through rates by 40% and achieved a 30% return on investment for the UK’s largest chain of independent hotels. Alterian partner RAPP is a full-service, integrated, data-driven marketing agency and one of he first to recognise the power of using insight to engage with customers as individuals.
RAPP turned to Alterian’s Dynamic Messenger email platform to deliver its email campaigns and Best Western was the first client to reap the benefit. Now the agency could apply the growing intelligence at a more granular level and create emails for different customers automatically.
“Dynamic Messenger is a lot more powerful than traditional email tools and the way it’s so flexible in deriving rules and assigning content really stood out,”
commented Ryan Davies, Digital Product Consultant at RAPP.
“Moving to Alterian means we can build quick, flexible campaigns, all with 1000s of different content variants. As the tool integrates seamlessly with the other Alterian software, we also save time as we don’t have to move data manually between the marketing database and email tool anymore"
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