Campaign Management
Successful marketers engage with their customers by keeping their message relevant and in line with their subscribers' needs. With Alterian Dynamic Messenger, you can manage multiple campaigns easily to increase interaction with your customers and foster stronger relationships with them.
Here's how Dynamic Messenger Lets You Take Control of Your Campaigns:
Activity and History Tracking
- A centralized repository logs all elements of EVERY campaign deployed in Dynamic Messenger. Beyond just the campaign level logging, Dynamic Messenger also provides a granular account of EVERY campaign activity enacted by recipients, including delivery and engagement metrics at the subscriber level.
Automation
- To ensure that your campaigns comply with industry standards for permission-based opt-in messaging, Dynamic Messenger automates the processing of unsubscribe and bounce-backs.
- Dynamic Messenger gives you the ability to configure automated trigger campaigns to capture and respond to website data or deliver alerts based on defined actions.
Extensibility
- Integrate marketing programs with existing CRM, SFA, Data Warehouse, eCommerce or other systems through an extensive web service API. Anything that can be done through the Dynamic Messenger UI can be handled programmatically through the API, so you have the flexibility to use Dynamic Messenger in the manner that best suits your organization.
Creative Builder
- Upload creative content, create and manage templates, and preview campaigns through an easy-to-use UI that makes it simple to manage message content. That's one less thing to worry about when deploying email campaigns. Dynamic Messenger automatically retrieves and uploads assets to the content server, so you can be confident that every image from your template is available when the recipients view their message.
- When the template is uploaded, all URLs in the template are automatically scanned and tracked.