Carat
Founded in 1968, Carat has become the world’s largest independent communications specialist and the market-leader in digital media solutions.
Owned by global marketing giant Aegis plc, listed on the London stock exchange, the Carat network is more than 4,600 people in 63 countries worldwide – with around 370 based in London.
Carat is a forward-thinking, entrepreneurial organisation that is also a great place to work, an award-winning agency dedicated to creating and delivering innovative communications solutions that can transform the businesses of our growing number of leading client brands, both large and small.
"We wanted to help our clients improve the efficiency of their campaigns through repeat contact and robust cross-channel evaluation. Our ultimate aim is to drive incremental sales and maximize lifetime value. We needed a technology platform which allows us to visualise and analyse data and draw a complete view of each customer or prospect over time. We also wanted the opportunity to re-contact individuals through multiple marketing channels. Alterian's platform is a very strong, flexible and cost efficient solution to this brief. The data element is very important because a significant part of Carat Digital's proposition is moving from a communications strategy towards being a 'relationship enabler'." - Head of Operations, Carat Digital