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  • 3 Reasons for Smart Retailers to Use Multichannel Tactics

    3 Reasons for Smart Retailers to use Multichannel Tactics As published in DMNews The most recent postal rate increase isn’t a shock to anyone. But it should be a wake-up call for retailers who aren’t taking a well-integrated, multichannel approach to marketing. The glory days are over. Retailers can no longer simply raise prices to cover rising costs. Download 3 Reasons for Smart Retailers to Use Multichannel Tactics (408KB)

  • Customer Satisfaction - The Only Metric That Matters

    Customer Satisfaction - The Only Metric That Matters As published in Marketing ROI For the last few years the industry buzz has been about multichannel marketing, but amidst all the concerted marketing efforts are we missing the mark? Downloads Customer Satisfaction - The Only Metric That Matters (402KB)

  • The Digital Competitive Advantage: There’s More to Email Than Email

    The Digital Competitive Advantage: There’s More to Email than Email As published in DM News How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not. So why is it that when it comes to email marketing, so many organizations apply an entirely different – entirely lax – standard Downloads The Digital Competitive Advantage: There’s More to Email Than Email (397KB)

  • The High-Stakes World of E-Marketing

    The High-Stakes World of E-Marketing As published in E-Commerce Times Strategic targeting and better accuracy through customer value segmentation and measurement assists in identifying the right types of potential and current customers to work with - and waiting for the feedback can even capture the same drama of a reality television show in the process. Downloads The High-Stakes World of E-Marketing (411KB)

  • The Next Big Lesson in Email Marketing

    The Next Big Lesson in Email Marketing As published in DMNews Alterian recently gathered more 70 executives from leading marketing service providers to spotlight the challenges of integrating email with other marketing efforts. Here is what they had to say. Downloads The Next Big Lesson in Email Marketing (398KB)