Effective email marketing requires developing a comprehensive strategy to engage prospects and deliver measurable results, yet many marketers today struggle to create intelligent email campaigns that generate value to their business.
The Creating Engaging Email Series will be comprised of five eBooks designed to enhance email marketing initiatives. They will address a range of issues that arise when creating email campaigns, from acquiring subscribers and measuring email performance to using segmentation and web analytics to craft relevant and targeted messaging.
The series is written by David Daniels , CEO of The Relevancy Group. David is recognized as "one of the most influential experts in email marketing" by Direct Magazine and is the co-author of Email Marketing An Hour a Day.