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Customers

Alterian Campaign Management & Analytics powers some of the world's largest and most successful brands. These are just a few of the names which use our software to drive their marketing campaigns:

  • Cisco Systems

    Alterian’s column based architecture allowed Cisco Systems to perform analysis tasks 30 times quicker than before. It improved Cisco database marketing strategies, helping them acquire new prospects, re-activate dormant ones and enrich contact information

  • Belvoir Media Group

    Actionable analytics elevates Belvoir’s response rates and reduces turnaround time. Significantly enhanced insight has contributed to a 10 -15% increase in response rates.

  • Best Western

    Alterian solutions power engaging and personalized campaigns for Best Western and deliver a 30% return on investment.

  • Boardroom Inc.

    One of the largest publishers of direct-mail newsletters and books, known for providing useful information in quick and easy-to-read formats, exceeded their marketing goals through superior database, operational, and campaign execution tools.

  • Eurostar

    Campaign management tools significantly increase customer intelligence for Eurostar, a high-speed passenger train service that has always been at the leading edge of innovation in the rail industry.

  • ICOM

    Alterian and ICOM collaborated to build a high-performance database system, increasing list output, revenue, and resulting in more than 80% of ICOM’s database queries running in less than 2 minutes.

  • JD Williams

    One of the UK’s largest fashion online and home shopping companies, JD Williams, has implemented the Contact Optimisation solution from Alterian and TCP Marketing Solutions to accurately execute ongoing marketing campaigns and get maximum ROI.

  • Latin Lists

    Latinlists, the leading company in data solutions for direct marketing in Latin-Americ, achieved rapid growth across Latin America with Alterian’s customer engagement solutions.

  • Marriott Hotels

    Marriott Hotels UK create greater customer insight with single view of marketing data

  • Royal & SunAlliance

    Alterian ensures that customers are at the heart of R&SA's business. Through better customer intelligence, R&SA have moved towards a customer-centric management strategy to help drive customer acquisition.

  • Saving Bank Life Insurance

    New database marketing platform built on Alterian technology drives multi-channel campaigns at SBLI.

  • Selection Planner

    Selecting customers for marketing campaigns involves a number of steps to ensure that the right message is delivered to the right contacts. Choosing the right campaign management tool is critical.

  • Totesport

    Alterian puts Totesport ahead of the game. Understanding their customers’ behaviour and acting on this knowledge is a key element of their success.