Best Western
Constrained by a limited legacy email solution that failed to take advantage of the analytical insight generated by its existing implementation of Alterian's Campaign Mananagement & Analytics tools, Rapp turned to Alterian Dynamic Messenger for a solution that seamlessly integrated with its existing database implementation allowing flexible and engaging campaigns. This new integrated solution resulted in improved customer engagement for Best Western, including a 40% click-through rate increase and a 540% rise in loyalty points claimed, and an overall 30% increase in return on investment.
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