JD Williams
As the customer is at the heart of the JD Williams organization, customer data management and marketing strategies are critical to the success of the company. After successfully trialing the product with TCP Marketing Solutions and seeing the ROI that could be achieved through the use of this tool, JD Williams began implementation in May.
Contact Optimization brings four key solutions to the marketing activities for JD Williams. These include managing the communications stream for individual customers or prospects, ensuring that specific business targets are achieved at the least overall opportunity cost, managing financial targets and maximizing internal developments in customer data analysis.
Alan Rogers, Customer Value and Planning group Manager, Marketing says: “A key challenge for the Marketing department is to improve customer marketing performance and increase the effectiveness of marketing spend. With the growth of online sales and the ever increasing number of channels to market, ensuring the right contact type and contact frequency and timing for our customers is complex. This is also very difficult to achieve manually.”
He continued: “Contact Calculus offers a number of flexible options to identify the optimal solution for our marketing campaigns to maximize ROI and also to seek lower costs and efficiencies across our contact channels. The ability to test scenarios at the campaign planning stage through simulation before reaching specific strategies for individual customers is very valuable”.
Contact Optimization works by using algorithms to automate complex decision making in high-volume marketing campaigns in order to maximize ROI whilst maintaining cost efficiencies.
Mike Talbot, CTO, Alterian said: “Companies should exploit all of their data assets in order to be competitive. Contact Optimization is the ideal way for JD Williams to put its unique information to work for the mutual benefit of customers and the business alike.”
View JD Williams website