Royal & SunAlliance
Royal & SunAlliance tapped Alterian partner Marketing DataBasics to deliver new processes for data visualization, predictive modeling and web distribution of leads that geared the company away from a product-centric approach. In implementing the Alterian Integrated Marketing Platform, Royal & SunAlliance found results in measurable customer acquisition and the creation of cross-sell programs and an overall improvement to its customer-centric management strategy.
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