Automate your marketing
Alterian believes the key elements of a Customer Engagement Platform are:
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Fit for purpose data infrastructure
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Architected for extensibility
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Flexible deployment model and user interfaces
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Integrated applications
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Analytics and process driven
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Multi-channel execution
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Supports transparency and accountability
Alterian provides robust Campaign Management capabilities. Any data element stored in the Alterian Engine database, any segment, previous list or selection or campaign template can be utilized, modified and saved as a new campaign. Our Campaign Management tools provide a user friendly user interface which allows Marketers to easily create complex campaign selections, including a variety of sampling techniques, marketing cell coding, creation of templates, multi-channel outputs, automation scripting and scheduling. With the speed of the Alterian Engine database, Marketers can create, count, modify and re-run campaigns in a fraction of the time it takes to build campaigns using competing ‘suites’.
Campaign planning, briefing and execution are connected through Control, a user-friendly front end and that closes the loop on campaign delivery reducing campaign time-to-market, increasing staff productivity, enforcing best practices and ensuring accuracy.
Alterian supports both inbound and outbound campaign tracking. Users can define response rules within the system to attribute or infer responses and track campaigns. Alterian Reporting capabilities allow the tracking and reporting to take place in the same platform as our campaign management capabilities. The business value of this for Marketers means that as campaigns get tracked and reported, the results can be acted upon immediately for the appropriate follow up action.