Consolidate Data Stores
Most of the leading enterprise marketing suites are simply individual marketing applications that are packaged and sold as a ‘suite'. These offerings satisfy the Marketers’ RFP checklist but often fail to deliver the improvements sought by the Marketer. Even worse, as the need for new capabilities increases over time, the Marketer is presented with more applications or modules to learn, multiple user interfaces to navigate, and additional data silos. Over time, these ‘suites’ actually leave the Marketer with a more complex problem than their original challenge.
The Alterian Customer Engagement Platform is designed from fully integrated applications which are deployed based on the marketer’s needs.
Alterian gives the Marketer an integrated set of campaign management and analytics applications that share a single data architecture and are accessed through a common user interface. Each application shares data, business rules, and assets across applications.
At the center of the Customer Engagement Platform is the Alterian Engine database. Many Marketers are attracted to Alterian due to the processing speed of Alterian’s proprietary column based database. Alterian Engine is a high performance database repository built for marketers by marketers. It can return answers to the most complex marketing questions, across hundreds of millions of rows, in seconds.
Alterian provides extensive options for API access into the database. When data flow requires integration beyond the standard scripting options, our load tools and database engine may be addressed via API.
Alterian originally provided its database engine as a toolkit for building marketing applications. Many customers have built custom applications or data interactions using Alterian Engine.