Make better decisions
Forrester Research noted, “A significant, and growing, majority of marketers - 83% - agree that they need a more comprehensive and integrated application suite in order to increase their effectiveness. Why? The complexity of delivering consistent customer experiences, integrating marketing processes, and measuring marketing performances means point solutions are no longer sufficient.”
Alterian’s Campaign Management & Analytics applications make it practical for Marketers to gain actionable insight and use this to execute an integrated marketing strategy across channels. Utilizing a truly unified application set, Marketers can seamlessly conduct a series of marketing activities. Unlike other ‘suites’ in the marketplace, data visualization, customer analysis, reporting, marketing optimization, campaign management and campaign effectiveness analysis are executed in a single environment.
Marketers can perform train-of-thought analysis to create, manipulate and segment data in the Alterian Engine database. Campaigns can be easily built out, counts can be run, criteria modified and counts re-run very quickly given the speed of Alterian Engine database providing the means for experimentation and optimization during the planning process prior to execution.
Targeted campaigns can be selected based on any data attribute, including: profile information, external data sources, past segment/campaign inclusion and/or performance, and imported lists. Furthermore, Alterian provides an easy to use drag and drop interface to allow users to profile and analyze data on the fly and then use that in any selection or campaign within the system.