Measure ROI accurately
By linking business intelligence directly to marketing activities, it becomes easy to see the value of analytics - statistical analysis, predictive analytics, visualization, web analytics. A complete analytics system measures the results that are produced and provides a feedback loop that facilitates learning.
A key differentiator is the way that Alterian seamlessly integrates visualization with predictive analytics, optimization, campaign selection and execution. Most standalone, built for purpose analytics platforms, such as web analytics or business intelligence tools provide insight the Marketer requires to measure effectiveness, yet they are unable to truly understand extended customer behavior and sensibly act upon it.
Alterian Reporting merges the benefits of static business intelligence reporting with the interactive nature of analysis into one application layer to get insightful analysis reported throughout the business. Custom reports and dashboards can be built from any variable or element in the database. Unlike other OLAP or cubed reporting tools, Alterian allows users to re-run, modify, enhance, sort and drill down within reports for train-of-thought analysis down to the record level.
Alterian has also integrated powerful, user-friendly data mining and Modeling capabilities. With the ability to create model sample datasets, build models, refine those models and score the entire database via single interface. Models are generated in a point-and-click environment quickly, interpreted through easy-to-understand diagnostic tools, and scored directly back to the Alterian Engine database in seconds. This makes it possible to validate and utilize the scores in analysis, reporting and selection effortlessly without delays in re-coding and rebuilding non-integrated marketing campaign databases.