Articles
Explore articles from industry periodicals to learn how to engage with your customers
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Marketing’s New 5Ps: Turning What You Know Inside Out
Marketing’s New 5Ps: Turning What You Know Inside Out
As published at Marketing Profs.com
With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like clarity on the customer.
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Marketing’s New 5Ps: Turning What You Know Inside Out (76KB)
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The Emergence of the Customer Engagement Agency
‘Customer Engagement’, this year’s new catch phrase for marketers, seems to be sticking as a strategic approach. Why? Customer Engagement steps beyond traditional direct marketing as it looks to reduce the reliance on any one channel and instead coordinate two-way communication across all channels, rather than just sending direct
marketing campaigns
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The Next Step: Evolving from Web and Marketing Analytics to Customer Analytics
The Next Step: Evolving from Web and Marketing Analytics to Customer Analytics
As published at CRM Today online
Everyone's talking about analytics. Some are even applying them with varying levels of success. But if a company really wants to understand its customers, make a connection and gain a competitive advantage, analytics needs to be more than just business lingo that gets tossed around the conference table, or considered a nice-to-have. Analytics needs to be central to the organization's philosophy and help align all business and marketing decisions.
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The Next Step: Evolving from Web and Marketing Analytics to Customer Analytics (64KB)