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10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)
This webinar will will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
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Is your audience frustrated? How data can create relevance and drive out frustration
This webinar will provide hard facts that indicate how consumers are demanding that specific brands need to address the issue of relevance right now and show how marketers can utilize data assets they already own.
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The Alterian Consumer Perception Index, Oct 2011
The Consumer Perception Index was presented at the Alterian Brand Relevancy Tour in Chicago on October 25, 2011.