Is your audience frustrated? How data can create relevance and drive out frustration
View the webinar and download the presentation here (requires registration or an existing account)
Do your marketing messages frustrate your audience? Worse yet, does your audience view your messages as SPAM?
Many marketers believe that personalization of every message and interaction is difficult and time consuming and therefore have resigned to mass blasting their audience. In this webinar I prove these naysayers wrong and illustrate how you can quickly become more relevant by utilizing data you already own.
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What You Will Learn:
- How to use practical insights to better measure and refine your marketing strategies immediately
- How to use the data you already have to drive meaningful communication
- How to quantitatively measure the popularity and relevance of your marketing
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About the speaker:
Mike Talbot - President at Alterian
Mike started his career as a game programmer and designer, then a freelance consultant designing and producing multi-media applications, before joining Brann Software as technical director. Since co-founding Alterian in 1997, Mike, one of the pioneers of column based analytical technology, has designed and built marketing databases for some of the largest companies in the world. Mike is an expert on technology-enabled marketing and consults with partners and clients on driving cutting edge, multichannel marketing campaigns with a special focus on the integration of online communication. Mike is responsible for the market vision of the Alterian product range and the technology vision that underpins it.