The Engagement Journey - Our Vision
Building an engagement cycle operational capability is a journey for marketers, and the agencies and marketing service providers with whom they work. The journey is one of physical integration – of different departments within marketing, and customer data held throughout the organization. It is also a journey of process integration – ensuring the various, currently disparate, applications are integrated to power the Customer Engagement Cycle.
It's a journey
Engagement isn’t a giant leap, it’s a journey and Alterian helps marketers start that journey today by providing a series of integrated applications based on the Alterian Platform core product focuses of content, analytics and execution.
Planning the journey with a next generation platform
To minimize risks, keep costs under control and build incrementally on the journey to customer engagement, an integrated platform is not just advisable – it is imperative to manage the level of application and data integration required to move a customer along the customer engagement life cycle.
The Alterian Integrated Marketing Platform is flexible enough to enable the marketer to start with one focused entry point into the platform, but future proofed by the ability of the platform to grow as the marketer’s needs grow.
Bringing direct marketing to the web - online engagement
As Alterian develops the Customer Engagement Cycle technologies, through the next year we will be releasing a number of products that extend our offline marketing database, analytics and execution capability fully into the online space and, in doing so, make the individual coming to the website addressable for the marketer in terms of the customization of the website for that individual.
Building an engaged community
Alterian is also launching a portal and multi-blog aggregation and community site called ‘Engaging Times’, to help customers, Partners and marketers in general understand the new world of customer engagement, through interacting with their peers and also experts on customer engagement. It will focus on topics such as customer engagement definitions and strategies, Customer Engagement Agencies, customer engagement technologies and the engagement experience.
Want to learn more?
View our Customer Engagement Brochure