Qualitative Methods
Alterian Insights delivers hundreds of focus groups, in-depth interviews and ethnographies (to read more, click here ) every year. To do this effectively all our people are trained in the fundamentals of research, observation, moderation, facilitation, work-shopping, analysis and synthesis.
In addition to these basic people competencies we overlay organizational experience in international research, using video technology, and where appropriate automated content analysis. We also have a network of preferred global vendors who handle our recruitment and logistics.
Over and above standard focus groups and interviews, we also use the following techniques:
- Innovation Think Tanks™ - a fast track creative thinking methodology.
- Theme Days™ - getting clients and customers in the same room to find solutions to problems together.
- Ethnography - breaking out of the viewing facility and watching/ shadowing people in real situations – be they online or the physical world.
All these techniques are only there to support what really matters; the outputs. We spend the greatest part of our time work-shopping outputs – this usually entails developing hypotheses, telling stories, making connections, getting excited and then (and only then) preparing the outputs.