The Engaging Times Summit
(
Recap on the
summit)
How Engagement is Transforming Marketing
Follow Alterian on Twitter at #Alterian
or #engagingtimes
What:
Marketing, as we currently know it, is dead by our
estimations. Today’s marketing requires full scale engagement
of the consumer. We’re sure your business is feeling the effect of
the provocative, promiscuous consumer. By attending this
complimentary 2-day summit, you will have the opportunity to learn
how engagement is transforming today’s marketing. Leading
experts will share their points of view on how they engage
consumers, as well as how they’ve linked specific marketing
disciplines such as analytics, strategy, media, technology and
execution to transform marketing into a two-way, multi-channel
engagement focused dialog with customers. As marketers, we
need to achieve a 360º view into consumer behavior. Learn how
experts such as Stan Rapp see the role of marketing changing to a
full consumer engagement paradigm. See what leading brands
such as Dominos Pizza and Lendingtree are doing to embrace the
notion of engagement. Hear how agency’s of the future such as
Targetbase, RAZOR and Engauge are doing to lead the evolution of
marketing services transformation.
Who:
200+ senior level peers from retail, financial services, telecom,
and CPG; plus industry leading services providers such as Acxiom,
Communifx, Engauge, Hanson Dodge, Knowledgebase Marketing,
Merkle, Omnicom Media, RAZOR, Targetbase, and TribalDDB.
When:
Tuesday, August 25th 9:30am – 5:00pm & Wednesday, August 26th
9:30am – 3:00pm
Your invitation from Michael Fisher, SVP,
Alterian:
Sponsorships available. Please contact linda.vetter@alterian.com