Alterian's Engaging Times Summit - North America
How Engagement Is Transforming Marketing
What did you miss?
At Alterian's Engaging Times Summit many of today's industry
leading experts discussed how engagement is transforming marketing
sharing their point of views on how they engage consumers through
specific disciplines such as analytics, strategy, media, technology
and execution.
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How Engagement is Transforming Marketing |
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| Introduction |
David Eldridge, Chief Executive Officer,
Alterian |
Video |
Slides |
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Keynote |
The Customer Engagement Revolution |
Video |
Slides |
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Stan Rapp, Chairman, Engauge |
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Creating an Engaging Experience |
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| Case for Engagement |
Engaging Customers on Your Site with Web-Product Shaped
by Customer Needs |
Video |
Slides |
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Tom O'Neill, Director of Site Innovation,
LendingTree |
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| Case for Engagement |
From Service to Engagement - How to Best Use Data for
All Customer Interactions |
Video |
Slides |
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Gene Ferruzza, Chief Executive Officer, Communifx |
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| Panel Discussion |
How to Build a Roadmap for Online
Engagement |
Video |
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Moderated by Mike Talbot, Chief Technology Officer,
Alterian
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Panel includes:
Engauge, Hanson Dodge, RAZOR, TribalDDB
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| Case for Engagement |
Assembling Appropriate Data for Multi-Channel
Engagement |
Video |
Slides |
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Tim Claytor, Director, Business Intelligence, Omnicom
Media |
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| Case for Engagement |
Is Customer Loyalty Worth the Effort? |
Video |
N/A |
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Murli Buluswar, Vice President of Insight & Innovation,
Farmers Insurance |
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Engaging in Social Media |
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| Point of View |
Social Media's Impact on
Engagement |
Video |
Slides |
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Bob Hale, Senior Vice President, Alterian |
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| Case for
Engagement |
Leveraging Engagement and the Social Network
Universe |
Video |
Slides |
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Jim Schwab, Vice President, Business Development,
Techrigy |
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| Workshop |
Listening, Measuring and Analyzing What Your Customers
Are Saying Online |
Video |
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Moderated by Jim Schwab, Vice President, Business
Development, Techrigy and Connie Bensen, Director of
Community Strategy & Architecture, Techrigy |
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Executing Multi-Channel Engagement |
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| Case for Engagement |
Multi-Media Strategies that Drive
Engagement |
Video |
Slides |
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Michael Harrison, Vice President/Partner, Strategic
Planning, RAZOR and Rob Weisberg, Vice President, Multi Media,
Dominos Pizza
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| Panel Discussion |
How to Leverage a True 360º Customer View to Stimulate
Multi-Channel Engagement |
Video |
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Moderated by Michael Fisher, Senior Vice President,
Alterian |
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Panel includes:
TribalDDB, Targetbase, Engauge, Epsilon, Omnicom Media,
Merkle
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| Point of View |
The Emergence of the Customer Engagement
Agency |
Video |
Slides |
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Dave Frankland, Principal Analyst, Forrester
Research |
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| Vision for Engagement |
Alterian's Vision on Achieving the Customer Engagement
Cycle |
Video |
Slides |
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Mike Talbot, Chief Technology Officer, Alterian |
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| Case for Engagement |
Building an Engaging Marketing
Organization |
Video |
Slides |
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Marcus Tewksbury, Analyst, Alterian |
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Michael Fisher, Senior Vice President, Alterian |
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Kevin Akeroyd, Chief Operating Officer, Jigsaw |
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| Panel
Discussion |
Best of Breed - Delivered Services vs Integrated
Engagement Services |
Video |
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Moderated by Dave Frankland, Principal Analyst, Forrester
Research |
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Panel includes:
Mutual of Omaha, GE Money, Farmers Insurance, Dominos,
Acxiom, Targetbase, Knowledgebase Marketing, RAZOR
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