Alterian's Engaging Times Summit
How Engagement is Transforming Marketing
August 25-26, 2009, the Swissôtel Chicago
Get Ready to Engage
‘Customer Engagement’, this year’s new catch phrase for
marketers, seems to be sticking as a strategic approach for
marketers. Why? Customer Engagement steps beyond traditional direct
marketing as it looks to reduce the reliance on any one channel and
coordinate two-way communication across all channels rather than
just sending direct marketing campaigns.
More than a buzz word, Customer Engagement is a new go-to market
strategy and new service providers are emerging to deliver
coordinated Customer Engagement services that challenge the
traditional direct marketing engines that so many have grown to
rely on.
Alterian’s vision – changing the face of marketing from mass
marketing to engagement with the individual – and its highly
differentiated technology, will give customers a cost-effective,
scalable and easy to use solution and direction to embrace.
Alterian has put in place the building blocks for Customer
Engagement and is excited by the opportunity it now has to help
marketers to make this journey.
Learn more about Customer Engagement at Alterian's Engaging
Times Summit.
Seating is limited for this complimentary
event. Reserve your
spot today!
Click here to read more about Customer
Engagement