Alterian's Engaging Times Summit - Recap (North America)

How Engagement is Transforming Marketing

Research

• Alterian Research Reveals Marketing Strategies Need to Evolve to Successfully Engage the New Breed of Consumer

Coverage

• Customer Experience Affected Most by Social Media Channel - CMS Wire
• Social media top influencer in customer engagement - BtoB online

Points of View Articles

• Summit Recap by Michael Fisher, SVP, Alterian
• 5 Miss-Takes Marketers Make, as presented by Stan Rapp, Chairman, Engauge
• The Emergence of the Customer Engagement Agency, as presented by Dave Frankland, Principal Analyst, Forrester Research
• Socia Media's Impact on Engagement, as presented by Bob Hale, SVP, Alterian
• Is Customer Loyalty Worth the Effort? as presented by Murli Buluswar, VP Insight & Innovation, Farmers Insurance
• Summit Point of View by Ivan Chalif

Follow the Engaging Times Blog at www.engagingtimes.com

Follow Alterian on Twitter at #Alterian or #engagingtimes  

Should you have any questions, please contact Linda Vetter at 312-884-5233 or linda.vetter@alterian.com.