December Webinar: Demand Creation Through Sales and Field
Marketing Integration
Presented by: 
Sponsored by: 
Featuring Tony Jaros, Vice President Research, Sirius
Decisions
Thursday, December 18th 10:00am Central / 16.00
UK
Regardless of economic conditions, operating an efficient sales
and marketing team is paramount. The current disruptive economic
situation creates significant challenges, but it also creates an
environment conducive to implementing transformational change, such
as the integration of sales and field marketing. Proactive managers
are looking to identify justifiable business case opportunities to
lock in current customers, increase account penetration and
profitability, streamline operations, and generate new demand.
Organizations with integrated sales and marketing will find
themselves stronger, more efficient, and better able to produce
breakthrough results. This webinar will provide a roadmap to
deliver on the promise of integrated sales and field marketing,
including:
-
an approach for fusing sales and field marketing to generate
demand in a down economy
-
how to prioritize efforts in order to maximize results and
accelerate return
-
the value of aligning sales and marketing processes and
metrics
-
how to develop an integrated environment for organizations with
complex distribution channels like B2B, B2B2C, etc.
-
which targeted investments in technology and outside services
will accelerate ROI