January 2010 Webinar:
Alterian's 7th Annual Survey Results: Are You Ready to
Engage?
Presented by Bob Barker, VP of Corporate Marketing and
Digital Engagement, Alterian
Alterian’s 7th Annual Survey Results Webinar
discovered just how ready marketers are to really engage their
customers.
The marketing industry is undergoing a dramatic transformation.
Set against a backdrop of tight budgets, increased demand for
accountability, the explosion in social media and informed, active
and connected consumers, marketing is moving from mass
communication towards multichannel customer engagement. While
consumers are driving this change, marketers also are expecting
their service providers to keep up and streamline and connect the
services they offer.
Bob Barker presented the survey findings including exclusive
insight into the methods and investments that marketers are
currently exploring and implementing.
Alterian's 7th
Annual Survey Results Brief
Alterian's 7th
Annual Survey Results Presentation
Alterian's 7th Annual
Survey Results Webinar Recording