Alterian Unveils Web Content Strategy for 2009 and
Beyond
Alterian Content Management customers meet executive team
to learn about future vision
BRISTOL, UK – 21st November 2008 – Alterian (LSE: ALN), the
leading international integrated marketing
platform provider, yesterday outlined the vision for its
Alterian Content Management software. Around 150 people came to a
full day session in central London to hear from the senior
executive team about the latest developments and vision for
Alterian’s Web Content Management (WCM) products, as well as its
wider Integrated Marketing Platform.
Since Alterian acquired Mediasurface in July 2008, the
development team has been working hard to integrate the WCM
offering into the Alterian platform, as well as investing in
continuing development of the WCM products themselves. During this
time Alterian has worked closely with customers at focus groups and
was keen to keep the customers updated on progress so far and
showcase its product developments.
David Eldridge, CEO, opened the session with a presentation
entitled “The next steps of our journey”, in which he explained the
importance of the strategic acquisition to Alterian’s growth plans
and shared his vision for the future.
David Eldridge said: “The acquisition of Mediasurface was a
critical part of Alterian’s growth plan and the Content Management
application plays a crucial role in our future strategy. Our
customers are at the heart of what we do, so we were delighted to
share our developments and successes and reiterate how important
the ongoing development and integration of the web content suite
remains to Alterian.
Mike Talbot, CTO for Alterian, then took customers through the
product developments that have been made since the acquisition,
such as Alterian Engage, and explained to attendees how Alterian
Content Management fits into the integrated marketing platform.
Customers spent the afternoon in breakout sessions, spilt
depending on the version of Alterian Content Management that they
use. Senior product managers demonstrated the latest versions of
both the Enterprise and Corporate products and showcased the
innovative new features and benefits available to users. Many of
the enhancements, such as the multi-lingual editor for the
corporate edition came from direct customer feedback and requests
at previous user groups. Users were encouraged to participate
around their experience with the technology in an open debate with
both the product managers and other users.
Ian Truscott, Vice President of Web Content Management for
Alterian, closed the session with his thoughts on how the Alterian
Content Management application will remain at the forefront of the
industry.
David Eldridge concluded: “We make a significant Research &
Development investment and take pride in our innovation and
integration of products. The fact that so many of our customers
took a day out of their schedules to participate in the customer
day is validation of our approach and we believe the combination of
analytics, execution and content is unique in the industry. It has
the potential to allow our customers to truly engage with their
audience and we look forward to working closely with them to help
achieve this in 2009 and beyond.”
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated
marketing software platform combining database, online and
operational marketing applications on a shared data infrastructure.
The Alterian Integrated Marketing Platform makes it practical and
cost effective for marketers to use actionable insight to execute
an integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content
Management web solutions, which enables marketers to drive a
seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant Group,
Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive advantage. For
more information about Alterian, products within the Alterian
Integrated Marketing Platform or our Partner Network, please visit
www.alterian.com