UK MSPs Standardise on Alterian to provide Advanced Marketing Solutions

LONDON, UK – 20 May 2009 –Alterian today announced that the 2009 Forrester Wave of UK Database Marketing Service Providers identifies the leaders and strongest performers in the MSP market based on analytical and strategic capabilities, execution and customer service. Dave Frankland, author of the Forrester independent report writes, “In general…the UK MSPs have standardized on Alterian for more advanced solutions.”

Despite the current economic climate, UK MSPs have a positive outlook as their business model offers marketers accountability and quantifiable return on investment through the provision of analytics and customer intelligence. Alterian’s solution enables MSPs to identify the most relevant customers and prospects from a client’s database, engage with them throughout their lifecycle via both on and offline channels and then analyse and learn from those interactions to provide value for the individual and company.

Alterian is the solution of choice for MSPs because of its multichannel capabilities that enable it to fulfil the requirements of marketers in the online and offline world and to meet the ever growing demand for digital marketing strategies from UK companies. The integration and analytics of these multiple channels is of key importance as every MSP surveyed said that they were trying to create a single customer view for their clients in order to help them continually engage with their customers throughout every stage of their life cycle.

David Frankland wrote in Forrester’s independent report: “Having covered the US MSP market for several years, it was a refreshing change to see digital communications with an equal, if not stronger seat at the table alongside offline channels such as direct mail and telemarketing. Crucially, most firms are also focused on understanding and enhancing multichannel communication to ensure digital and offline communication support and improve one another.”

Thomas Funk, CEO of Global data Solutions, Rapp added: “Alterian’s technology allows us to power advanced marketing campaigns for our clients that are designed to engage the customer at every stage of their lifecycle and deliver outstanding results every time.”

David Eldridge, CEO of Alterian, concluded: “The fact that seven of the UK’s eight leading MSPs have partnered with Alterian and selected our technology to underpin their offering is testament to the superiority of our platform. Analytics is at the heart of customer engagement and our technology empowers MSPs with the insights to execute compelling multichannel marketing campaigns that engage the individual at every stage of their customer lifecycle, ultimately increasing sales and driving brand loyalty.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through our industry leading tools, such as the Alterian Messenger email platform, and the award winning Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com.