Alterian Overview
Alterian Customer Engagement Platform
Our platform manages the people, processes and applications within marketing, that have often been autonomous, enabling marketers to gain insight on their data and execute on that analysis, across multiple channels through a common set of intuitive, easy to use tools, helping instil and develop customer engagement activity as "business as usual".
The key aspect of the Alterian offering is that the various elements are integrated. The marketer can move seamlessly between organizing their resources, undertaking analytics, planning a campaign and overseeing the approvals necessary to drive things to timely completion."
David Norris, Senior Analyst, Bloor Research
Solving Business Challenges
Although there is an overwhelming realization by marketers that they need an integrated platform, most are faced with specific pains today where they need to achieve a quick win and a measurable Return on Investment. The Alterian platform is flexible enough to enable the marketer to start with one focused entry point into the platform, but be future proofed by being able to add other elements of the platform over time.
We need a more engaging website that marketing can manage.
Alterian's Web Content Management System (CMS) makes it easy and more efficient for you to build a consistent, relevant brand across websites, email campaigns and social media channels.
Our email campaigns are having less and less impact and our deliverability rates are constantly decreasing.
With its intelligent approach to email Alterian Dynamic Messenger treats every email as a 1:1 channel, dynamically creating, measuring and monitoring execution to ensure relevance and deliverability - leading to higher open rates and improved email campaign ROI.
We need to extract more value from our customer base but can't get the analysis done to understand them.
Alterian Engagement Management & Analytics products put advanced, yet intuitive visualization and analysis tools directly into the hands of the marketers for use throughout the marketing process to drastically cut the time needed to analyze, select, build and execute successful campaigns.
I need to know more about my customers to help me engage with them via social media.
Alterian SM2 allows you to harness the power of the consumer's voice within social media as an integral part of your marketing strategy. It will assist you in monitoring brands, identifying key communities and influencers, adressing customer service issues, conducting unbiased research and generating new sales leads.
We need to understand the needs of our mobile internet customers with a view to better enhancing their customer browsing experience.
Through devising a qualitative approach to assessing user needs and in turn use case evaluation Alterian Insights were able to oversee a programme of work that delivered against the objectives of the brief. We were able to design, co-ordinate and oversee the research across all markets and to deliver consistent and comprehensive recommendations.