Alterian bucked the trend of most companies and saw its revenues grow by 73% despite the tough economic climate.
Budgeting and ROI have never been more important than in today's troubled economic climate, where every penny must be justified and marketing spend must provide ROI in a very short timeframe to even be considered for purchase.
Alterian's continued growth and financial success lies in its solutions which have always been focused on giving the marketer a tool with which they can start realizing cost and efficiency savings from Day 1. Historically, reduced costs have been at the expense of marketing quality, but this is not the case with Alterian - we strive to create software which only enhances the overall marketing effectiveness, and which pays for itself sooner rather than later - and in many cases our customers have seen an ROI far beyond expectations in terms of cash and time.
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Given the overall depression in the global economy it may seem implausible that spending money on new software is advisable at a time when most businesses' attitude to spending can, at best, be described as ‘conservative’.
But the reality is that unless organizations look at investing money into an integrated solution like Alterian, the cost of inaction will far outweigh any investment, with marketing activity costing more than it achieves in sales, and company reputations and bottom lines being tarnished through unsophisticated and old fashioned, ineffective mass marketing techniques.
Up and Up
Alterian continues to enjoy year on year growth in all key metrics (visit our Investor Relations pages for more details), with more and more organizations realising that the vision of changing the face of marketing from mass marketing to engagement with the individual is the correct and only course of action to succeed.
Alterian makes it practical and cost effective for marketers to orchestrate multi channel engagement with the individual; enabled by integrated data, analytics and content.