Alterian delivers over 8 billion individualized emails on behalf of trusted companies every year.
Alterian's Dynamic Messenger platform allows users to send high volumes of email, which can range from a simple communication to a subscriber base, or a dynamically generated message with individualized content to a prospect list - or anything in between.
"Alterian continues to solidify its role as the data analytics equivalent of having “Intel Inside” for many marketing services providers and agencies."
- Jupiter Research Email Marketing Buyers Guide
Dynamic Messenger is a full suite application which is tightly integrated with our Integrated Marketing Platform, so the option to add content management, or advanced analytics or expand its database capabilities is available.
Users of Dynamic Messenger have a solution which will enable them to fine tune and customize their email marketing programs in real time by using the integrated reporting functions and campaign metrics. It's a complete package which provides better targeted email and therefore reduced costs and faster ROI.
Dynamic Messenger Plus - Analytically-driven email is here
Alterian’s integrated email and analytics solution, Dynamic Messenger Plus , combines the strengths of both Alterian’s email platform and its powerful analytical engine into one solution.
Large scale email marketers such as banks, credit card companies and retailers need an email system which puts the right offers in the right inboxes at the right time. Prior to Dynamic Messenger Plus , this was, at best, a manual and tedious task, driven by basic and time-consuming segmentation processes. The task could take hours and days to generate one email campaign, and in an industry where time is of the essence, this was very grudgingly accepted.
But Dynamic Messenger Plus has completely changed the landscape of mass-scale, individualized marketing. By locking the strength of our Data Discovery and Vizualisation tool into the power of Dynamic Messenger , these large-scale mailings can be targeted and segmented in seconds, instantly creating a visual topography of the segmented list. Executing the campaign is then as simple as pushing the button on the first integrated data analytics and email solution.
The cost, time and efficiency savings are apparent to see. Where campaigns would previously take hours to run, based on basic and oftentimes innacurate generalizations about broad assumptive segments, Dynamic Messenger Plus enables individualized segmentation based on actual knowledge in just a few moments, with the capability to deliver the campaign in one seamless activity. As well as the obvious benefits of better marketing and targeting, the enormous ROI potential of Dynamic Messenger Plus offers an intriguing taste of how email marketing can and should be for those organisations who rely heavily on it.