Alterian solves the biggest challenge still faced by today's marketers: Access to customer data.
"The key aspect of the Alterian offering is that the various elements are integrated. The marketer can move seamlessly between organizing their resources, undertaking analytics, planning a campaign and overseeing the approvals necessary to drive things to timely completion."
David Norris, Senior Analyst, Bloor Research
Solving business challenges to increase ROI
Although there is an overwhelming realization by marketers that they need an integrated platform, most are faced with specific pains today where they need to achieve a quick win and a measurable ROI. For example, a problematic database which takes hours or even days to run queries; an unengaging, virtually static website which can only be updated by a techie once in a blue moon; an email tool which does little more than send out a single, untrackable email blast to a single mass of people, irrespective of their history, purchasing pattern, age, gender or interests.
The Integrated Marketing Platform is flexible enough to enable the marketer to start with one focused entry point into the platform, but be 'future-proofed' by being able to add other elements of the platform over time, and the unique combination of content , analytics and execution gives marketers the ability to run measurable, consistent, trackable and engaging campaigns.