Alterian allows companies not just to attract new users to their websites, but to engage with them once they arrive. Search Engine Optimization can get people to your website.
- But how do you get them to stay; or more importantly, engage with them and give them a reason to return?
....By providing an engaging user experience which speaks to their needs and requirements, and which can be controlled and managed on a granular level to optimize the experience as much as possible.
With Alterian Content Manager , this type of user experience is only the start of it. Far from the old days of waiting days for IT to correct a typo on the website and weeks or even months for campaign sites which were obsolete before they went live, Content Manager gives marketers the power to create, maintain and manage websites, campaign sites, extranets and intranets, not to mention digital TV, handheld and palm devices and other channels like social media - all from the desktop, and all with the aim of engaging with and speaking directly to the individual user in the way they want to be communicated with.
By providing a solution which everyone can use, whether they are based in headquarters or the furthest flung office; whether they are the CEO or the postroom staff, the power of the web is bought back to where it belongs, with the content owners and authors, not a busy and stretched IT department with other projects and priorities to address first.
Improve efficiency, reduce cost
Giving power to the content owners not only improves empowerment and ownership, it has tangible cost and staff efficiency savings as people bring content management into their "everyday" role, rather than having to divert technical IT resource from a strategic, value-adding project.