Alterian is powering the change in the world's marketing, from one-way to two-way, from mass marketing to individual engagement, from old marketing to new marketing.
Marketing has changed. No longer is it acceptable to just spam, blast, mass mail or bombard everyone with the same message. Activity must be planned and executed based on proper insight and analytically-driven research to maintain relevance in a crowded marketplace.
If your marketing is irrelevant, your company is irrelevant.
Alterian has developed cutting-edge tools and solutions which will help marketers implement individualized marketing strategies, and will support marketers from campaign conception through planning and targeting, to execution, all founded on an unrivaled foundation of actionable insight - and all of which will support the move from old marketing to new marketing.
Visit our customers page for details of companies who use Alterian software.
Reduce ROI and leverage investment
By targeting better, by understanding your prospects and by executing marketing strategies which pinpoint the exact segments and market groups required, wastage and irrelevance is eliminated, which of course has an impact on the bottom line, or ROI, of any campaign. Scaled up to an entire marketing strategy, the potential savings are immense and can only increase as activity is tightened and refined.
By using Alterian software, a global investment management company saved 68% and 94% in years 1 and 2 respectively, obtaining full ROI within just 6 months.
What is new marketing?
New marketing can be defined by a number of characteristics, such as knowing , not thinking; interacting , not interrupting and real-time , not sometime.
Start where the pain is now.
But it isn't an insurmountable challenge. Whilst a wholesale change of entrenched marketing practices can seem overwhelming, most marketing departments and CMOs know there is one key problem which needs the most urgent attention. By focusing on that first, they can reap the rewards of relevance and then take advantage of the compound benefits as other pains are fixed and bought on stream.