Presented by Colin Bradshaw, Managing Director, RAPP
Thursday, March 18th 10:00am Central / 15.00 UK
With social media being the fastest growing usage of the internet, marketers know that customer engagement is increasingly, inextricably linked to getting the right social media strategy in place. But don’t be one of the fools that rush in. Whilst the right approach can result in superb ROI and brand building, the wrong approach can, at best, leave businesses open to criticism. At worst, it can alienate the very audience they are seeking to attract.
Colin Bradshaw, Managing Director at RAPP, investigates what happens if social media turns nasty, and how to address the key challenges marketers face when trying to tame it. Colin will show how marketers can make social media work for them as part of a 3D customer communications strategy.
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