London, UK, 20 June 2011 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions , today announced that Family Investments will be implementing Alterian’s complete web content management solution including Alterian Content Manager v7.
Family Investments, specialists in children’s savings, awarded the contract to Alterian after a competitive pitch which focused on the usability of the products for non-IT employees to ensure improved consistency and a reduction in maintenance effort. The solution also needed to allow for future marketing suite development and Alterian’s range of integrated customer engagement solutions enables Family investments to deliver their longer term strategy. Alterian’s web content management solution will streamline the management of Family Investment’s key websites, simplifying how the company engages with current and potential customers in an online environment.
A key element of this contract is Family Investments’ desire to engage customers via social media, and through Alterian’s products Family Investments will be able to create blogs, polls, surveys and web forums in an easier, quicker and more efficient way.
Family Investments is an award winning Child Trust Fund provider with more than 35 years experience in investment solutions, servicing 1.7 million people in the UK.
Simon Lloyd, Digital Marketing Manager, Family Investments said: “We were impressed with Alterian’s offering; they put together a holistic package which met our web management requirements to ensure we are able to manage the online communications from our websites in an easy and efficient way. Online engagement is an important way for us to reach our customers and ensuring a consistent and efficient way of doing this is key, especially as we lead up to the re-launch of our websites and the launch of our new Junior ISA product, using the Alterian solution.”
Alterian’s winning solution for Family Investments includes SM2 (social media monitoring), Alterian Content Manager (web content management), WebJourney Analytics (cross channel analytics) and Dynamic Messenger (email).
Mike Talbot, President and CMO, Alterian, said: “We are very excited to come on board as the web content management solution for Family Investments. This package of products will bring a consistent delivery of Family Investments’ brand across the multiple sites and make it easy for them to maintain engagement of their customers through online conversations.”
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media , Web Content Management , Email , and Campaign Management & Analytics .
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com .
About Family Investments
Family Investments are an award-winning children's savings provider and experts in family finances. They have over 35 years' experience providing affordable savings and investment solutions for families of all incomes. Family Investments look after a portfolio of over £3 billion of family money for more than 1.7 million people* in the UK.
*As at 31st December 2010
For more information, contact:
+44 (0)20 8834 3476