London UK – 3 August 2011 - Alterian (LSE: ALN), the leader in customer engagement technology and solutions , today announced that its Alterian Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This advanced feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from all its advanced features; mobile devices that do not support HTML5 will be supplied with an automatically optimised page to a device compatible mark-up.
The Alterian Content Manager Mobile solution is powered by bemokoLive – the leading mobile web software development platform from bemoko.
Arjen van den Akker, Product Marketing Director of Alterian’s Web Content management division said “The popularity of HTML5 is rapidly increasing, but the number of handsets that support it is still pretty limited. Luckily site developers can now benefit from this new HTML5 Optimiser. With several browsers such as Nokia and Blackberry unable to handle HTML5 elements, the tool removes the need for a developer to add additional code. bemokoLive automatically updates to lower forms of HTML for devices that do not support it as yet, making coding simple and fast for the developer.”
Phillip Clement Sales Director at bemoko commented “We are very excited about the release of this product. A developer no longer has to choose whether to compromise their development environment or not to support legacy devices. This new tool delivers the best of both worlds. I couldn’t think of a better partner than Alterian to join us in the launch this exciting new product.”
bemoko and Alterian joined forces in January 2010 to address key pain points that organisations face today, namely how to support the growing population of mobile users through a compelling mobile experience, whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems. The joint Alterian and bemoko offering is a solution to this dilemma based on three pillars
- bemokoLive , the bemoko platform that instantly identifies over 12,000 mobile devices and then delivers content specifically targeted and tailored to that device’s capabilities
- Alterian Content Manager , the Alterian web content management system that allows instant updating of dynamic content on any channel (web, mobile, social media, email), without the need for any technical knowledge
- Expert services from bemoko and Alterian to ensure organisations develop lasting business benefits from their mobile initiatives.
About Alterian
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media , Web Content Management , Email , and Campaign Management & Analytics .
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com .
About bemoko
bemoko are the creators of bemokoLive the most advanced mobile development software platform available today, designed to tackle the growing challenge of delivering web content to an ever increasing number of internet connected devices. bemoko also provide fully outsourced mobile web development expertise to support creative agencies brands and enterprises deliver the most amazing mobile websites and campaigns imaginable.
For more information, contact:
Carlie Cohen
bemoko Consulting Ltd
+44 (0)844 264 0909
carlie.cohen@bemoko.com
Vicky Ryce
Alterian
+44 7792 662213
Vicky.Ryce@alterian.com