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“Social media has become increasingly important to marketers as consumers adopt new forums and technologies at a rapid pace. Epsilon helps clients understand what is being said in new channels and the implications of those comments and conversations. SM2 allows us to help improve not just clients’ social media marketing strategies, but enhance their overall multichannel marketing efforts, with the best and most timely information. We are delighted to be expanding on our already successful partnership with Alterian.”
Executive Vice President of Strategy and Analytic Consulting, Epsilon .
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“In our industry people always talk about Return on Investment. For us it is about Return on Engagement, where analytics is key. This is where technology, and in particular Alterian, comes in. By integrating all of our campaigns onto a single, easy to use platform we can help our clients understand the relationship that consumers have with particular brands, and then help them deliver targeted campaigns with higher levels of engagement and better results. We have already seen the benefit of highly targeted offline engagement with the work we have done with Thomson Holidays so had been looking for a technology partner for a while to enable us to replicate our success online. For us the only choice was Alterian’s class leading technology. For an agency like ours it is about using technology creatively. Anything that drives better engagement is vital and Alterian is cutting edge.”
Chief Executive Officer, WDMP
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“Engagement marketing isn’t necessarily a new concept, but agencies are becoming increasingly aware that it’s an essential approach to make a campaign truly effective. We all know that engaging a customer in a conversation has a far more dramatic impact than just telling them something. Alterian delivers a speedy, comprehensive and integrated suite of tools that helps our clients engage their audience in a dialogue that helps them acquire and retain customers.”
Chief Executive Officer, Communifx
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“The sales experience is increasingly focused on the individual. If an organization has ten million customers, it needs to look at how it can effectively engage in ten million different conversations. Ensuring the loyalty of customers requires maintaining an individual dialogue and relationship with them. Alterian is one of the few solutions providers that really understands this challenge and has optimized its platform to enable marketing agencies to do just that.”
Chief Executive Officer KnowledgeBase Marketing
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“Just as Wilson is in constant pursuit to provide innovative technologies to enhance the performance of our customers on the playing field, we are committed to implementing the most innovative technologies to serve our customers off the playing field. The implementation of Alterian technology will help us better target our customers and allow us to maintain our position as the number one sports equipment company in the world.”
Director of Technology, Wilson.
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“We have had great success delivering upon our high-performance multichannel marketing promise to both consumer and business focused MarketEdge-X clients. Alterian’s technology is a valuable component of the MarketEdge-X product and this agreement positions us for further growth opportunities in new geographical markets, such as Europe and Asia Pacific.”
Senior Vice President for Global Multichannel Marketing Services, Acxiom
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“We are expecting great results from our partnership with Alterian. As our business contact database continues to grow, it’s more important than ever that Jigsaw is powered by a flexible, analytics-driven database management tool that can provide, more targeted responses and insight from Jigsaw. With the implementation of Alterian’s platform, we will be able to enter a query, get a report and initiate outreach immediately.”
Chief Operating Officer, Jigsaw
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“By partnering with Alterian, Merkle will be able to provide select clients with advanced, customized tools that can meet their precise campaign requirements to realize a greater return on their marketing investment. As multi-channel campaigns grow more complex, companies require advanced analytical capabilities that enable a high degree of personalization. Alterian is well-recognized for its achievement in exponentially reducing the time and complexity that is often required for marketers to stay ahead of the competition.”
Vice President of Product Development, Merkle
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“It wasn't just the performance of the platform itself. We were impressed by Alterian's understanding of direct marketing. We share a similar vision – we believe that analytics should be at the core of everything, and all marketing efforts should be seamlessly integrated; that is marketing today.”
VP Database Solutions, ChoicePoint
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“We wanted to help our clients improve the efficiency of their campaigns through repeat contact and robust cross-channel evaluation. Our ultimate aim is to drive incremental sales and maximize lifetime value. We needed a technology platform which allows us to visualise and analyse data and draw a complete view of each customer or prospect over time. We also wanted the opportunity to re-contact individuals through multiple marketing channels. Alterian's platform is a very strong, flexible and cost efficient solution to this brief. The data element is very important because a significant part of Carat Digital's proposition is moving from a communications strategy towards being a 'relationship enabler'.”
Head of Operations, Carat Digital
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“The Alterian Marketing Services Platform offers tremendous agility, saves hours with every analysis performed, and then allows the insight to be acted upon. It's rare to find one platform that supports these activities in such a seamless, integrated fashion.”
Chief Technology Officer, Targetbase
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“After rigorous testing and evaluation, we recognized that the Alterian solution was a superior, lightning-fast tool. Analysis can be performed in seconds, instead of hours, and our Clients will have a real-time view of all campaigns. This will save them time and money, and will help them improve their customers' experience.”
Chief Operating Officer, Cornerstone
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“We see a tremendous opportunity to improve our clients' marketing success by including this innovative new offering from Alterian into our solutions resource. By combining Alterian's Dynamic Messenger online marketing capabilities with the Alterian Marketing Suite and our own data analytics expertise, we can tailor highly targeted and personalized marketing solutions. Although there are many email solutions on the market, Alterian is clearly the most effective solution to help us keep our clients on the leading edge. Occam's adoption of Dynamic Messenger is indicative of our commitment to leading the way in helping clients truly achieve full service marketing solutions.”
Managing Director, Occam
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“As custodian of a very valuable luxury brand, it is essential that One&Only can easily and correctly apply its brand across all marketing activities around the world and ensure internal communication processes are as efficient as possible. With Alterian we're able to deliver brand and marketing information effectively across all our channels and interact quickly with all stakeholders. Alterian's experience of working with other major brands was also a key proof-point for us.”
Brand Communications Director, One&Only
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“We run over 1,000 individual marketing projects every year and improving efficiency of the campaign process was a key driver behind selecting Organizer. By having one central repository of all activity, it also provides a clear overview enabling management to make faster, more informed decisions and also help meet Financial Services Authority regulations for reporting on marketing communications. Organizer takes our management of marketing activity to a more sophisticated level," continued Lord. "Alterian has worked alongside us to help define how processes can be streamlined and best supported by Organizer, clearly demonstrating its expertise in the marketing sector. Its partnership approach and project management skills gave us confidence it was the best cultural fit for us.”
Senior Marcomms Manager, Alliance & Leicester
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