Alterian Advantage Partner Program

An introduction to Alterian Advantage

The Alterian Advantage Partnership Programme has recently launched to support Alterian’s Content Management Partners. It places a firm emphasis on creating mutually beneficial and profitable working arrangements.

Becoming an Advantage Partner helps you to achieve higher revenue growth, with access to a wide range of Alterian products and services. Through this programme we will provide Partners with the tools needed to sell, implement and support Alterian content management solutions, providing significant competitive advantages for their business.

The Advantage Programme caters for all sizes of organisation. Partners enjoy extensive support all the way, from defining unique value propositions and winning new business, through to the creation, delivery and ongoing support of solutions.

Capability assessment

Entry to the Advantage Programme begins with a capability assessment designed to identify the skills and capabilities that are in place and those that need to be developed. Recommendations from this phase will drive training, certification and rules of engagement.

On-boarding

As soon as a partnership is established, a comprehensive ‘on-boarding’ process takes place to maximise the success of the new partnership. The focus of on-boarding is to ensure that a Partner has the skills and capabilities to identify, win and capitalise on early opportunities.

On-boarding is designed to encompass all aspects of becoming and remaining a successful Alterian Partner, including:

initial contract agreement
planning meeting
software installation and extranet setup
documentation
sales toolkit and support
marketing support
training
certification
regular reviews

Skills transfer and certification

Advantage certification is designed to confirm beyond doubt that an organisation meets predefined standards. Partners can choose to become certified in a range of different Alterian solutions, depending on the nature of their business. A minimum of two certified individuals is needed within an agency to achieve Certified Partner status for a particular solution.

Marketing programme

An extensive range of marketing material is available to Advantage Partners via the Alterian Partner Marketing Portal. This portal gives you many different co-branded tools including monthly campaigns, video demonstrations, presentations and other collateral. The portal is updated regularly as part of ongoing marketing collaboration between Alterian and our Partners.