All agencies are different but the issues are the same
Using a hypothetical Media Planning Agency (Success Media) we have identified the typical needs and how Alterian can help.
The Dilemma
Success Media is under pressure from existing clients to improve the speed and flexibility of media planning.
One major retail client wants more suggestions and is asking for better ideas on financial services products across TV, press, radio and digital channels.
The challenge
Media Planners are taking too much time pasting data from multiple sources into complex spreadsheets and have little time left to innovate or understand this information.
The Process
- Initial meeting between Success Media and Alterian
- Demonstration of real, working systems using client data
- Live automated data import completed in half a day
- Analysis of 500,000 records achieved in 2 minutes
- Success Media can identify and talk through 'what if' scenarios
- The ability to make all future data imports fully automated and reporting times drastically reduced is identified
Implementation
Alterian systems are 'off-the-shelf' meaning their implementation is fast as this is done via web browsers, all initial data import scripts for clients already exist and are easily adapted to other clients.
The Benefits - The benefits with standard reports start with the click of a button
- No more timely data imports
- More time available for media planner to gain new insights
- New business opportunities created
Client relationships
Success Media gives the client direct access to the Alterian dashboards, this proves very productive. Key decision makers enjoy an entirely new window on data, together with immediate access to important reports. The agency can now deliver a level of service few can match, and there is rapid payback in terms of relationship and client buy-in.