Give your clients access to a new class of strategic tools .
Designed with occasional business users in mind, Alterian Reporting allows everyone to see, explore and act on marketing intelligence.
Better and faster business decisions are the result, ideas are available to all and the timescales allow you to respond to passing market opportunities along with managing longer term marketing goals.
Other benefits include:
- Direct export to operational applications , eliminating 'dead-end' paper reports
- 'Train-of-thought' analysis combined with structured reports
- Simple drag and drop interface, with guided navigation for non-specialists
- Instant addition of new metrics, dimensions and formats
- Wizard-driven visually meaningful reports directly from analytics
- Support for segment development and post-campaign analysis
- KPIs such as active customers, churn rates and budget vs actual
As a web application, our Analytical Dashboard needs no installation and can be instantly available, complete with role-based security. Your clients will see immediate improvements to their marketing information, both within the marketing department and well beyond.