Products
Alterian's Integrated Marketing Platform manages the people,
processes and applications within marketing that have often been
autonomous.
The platform enables marketers to gain insight into
their data by using intuitive, easy to use, visual segmentation
tools which provide answers to their questions through deep
analysis of their individual customers or prospects in a matter of
seconds.
The granularity of this information and the speed at which it is
analyzed encourages a thorough exploration of customer behavior,
which in turn enables truly targeted activities delivered through
Alterian’s integrated campaign planning and execution modules.
Each individual point solution of the Alterian platform shares
data, business rules and assets,
and combine together to create a truly integrated marketing
platform which empowers the
marketer to plan, create, execute, and report seamless campaigns
from their own desktop,
across all channels, across all departments in the organization.
These multiple low cost entry
points to the platform allow for easy upgrade to other elements
of the platform over time,
with the reassurance of integrated functionality.
IT is freed from the constraints of repeatedly performing
time-consuming and quickly-obsolete data queries from across
multiple legacy systems and marketing is transformed into an
analytically led, streamlined function which identifies and
executes innovative and profitable growth strategies for the
organization.
These pages contain information about the Alterian
Integrated Marketing Platform, as well as the individual component
products which comprise it. You can also download flyers,
white papers and case studies, or contact us for more information or to discuss your
specific requirements.