Alterian Integrated Marketing Platform
Our platform manages the people, processes and applications within marketing, that have often been autonomous, enabling marketers to gain insight on their data and execute on that analysis, across multiple channels through a common set of intuitive, easy to use tools, helping instil and develop customer engagement activity as "business as usual".
"The key aspect of the Alterian offering is that the various elements are integrated. The marketer can move seamlessly between organizing their resources, undertaking analytics, planning a campaign and overseeing the approvals necessary to drive things to timely completion."
David Norris, Senior Analyst, Bloor Research
Solving Business Challenges
Although there is an overwhelming realization by marketers that they need an integrated platform, most are faced with specific pains today where they need to achieve a quick win and a measurable Return on Investment. The Alterian platform is flexible enough to enable the marketer to start with one focused entry point into the platform, but be future proofed by being able to add other elements of the platform over time.
We need one database for marketing and not the many databases we have.
Alterian Engine provides a high performance single marketing database view with an easy to use toolset to analyze and understand customers and quickly build more effective campaigns.
We need a more engaging website that marketing can manage.
Alterian Content Manager has a range of solutions depending on the number of customers you serve, the complexity of what you want to do and the capabilities you want to build, to drive greater customer engagement, purchase intent and communities online.
Our email campaigns are having less and less impact and our deliverability rates are constantly decreasing.
With its intelligent approach to email Alterian Dynamic Messenger treats every email as a 1:1 channel, dynamically creating, measuring and monitoring execution to ensure relevance and deliverability - leading to higher open rates and improved email campaign ROI.
We need to extract more value from our customer base but can't get the analysis done to understand them.
Alterian Analytical Workbench puts advanced, yet intuitive visualization and analysis tools directly into the hands of the marketers for use throughout the marketing process to drastically cut the time needed to analyze, select, build and execute successful campaigns.
I need to know more about my customers and how I can talk directly to them as individuals.
Alterian's overarching vision is of customer engagement. Customer engagement means understanding who your customers really are, how they like to be communicated with, what they like to be told and informed about and how best you can deliver that message to them. Customer engagement is at the heart of our integrated platform, as integration is the only way to leverage the power of the data and knowledge you already have about your customers. Take a look at our engagement section to learn more.