Carry out full-scale campaign management from your desktop
Alterian Campaign Manager enables you to carry out working segmentation across millions of prospects and customers, utilizing even the most granular historical data to ensure the most suitable campaign is delivered.
It also enables you to rapidly build, test and execute campaigns that incorporate these segments, giving you an unmatched agility and responsiveness, which in turn provides better campaign management and engagement.
Features
Multiple Campaign Views
Campaign Manager supports three ways to view and work with campaigns:
- Tree View provides a traditional hierarchical view of campaign and cell relationships, with nodes showing campaign and cell counts.
- Grid View show campaigns in a grid format with cell details, counts, and budget information displayed on a single screen.
- Outline View provides a visual and flexible overview of the campaign structure to show links between campaign and cell elements.
Multi-Level Contact History
Flexible contact history management enables you to execute complex multi-level campaign strategies.
Integrated Inferred and Imported Response Handling
Versatile inferred and imported response handling allows you to track and measure the effectiveness of direct marketing activity.
Budgeting
Record campaign costs, response rates, and revenue per response to enable detailed campaign budgeting and ensure that budgets are spent wisely and appropriately.
Functionality
Alterian Campaign Manager provides intuitive and complete capabilities for the marketer to define and execute engaging and relevant campaigns from their desktop.
Campaign Overview
Provides you with a comprehensive view of scheduled and executed campaigns. Campaign details are saved into a standard directory structure with defined roles and authorities, which can be set up to reflect your organization's own structure.
Campaign Definition and Selection
An intuitive interface provides you with an easy to use yet highly functional method for defining and executing even the most complex campaigns. A comprehensive range of functions are available for you to define campaign audiences and attributes. The ability to understand, oversee and manage complex or numerous tightly segmented campaigns is vital to efforts in developing a working engagement strategy for your business.
Response Handling
Alterian Campaign Manager allows you to schedule the input of response data or to specify and schedule inferred response rules, which are processed automatically. This response history, combined with the multi-level contact history, allows you to run comprehensive evaluation and response analysis, which can be used to enhance campaign activity and return on marketing investment.
Scheduler
While the speed of Alterian allows even the largest campaigns to be executed directly from the desktop, the marketing automation facilities offered by the Campaign Manager Scheduler allow one-off, or multiple, data-driven activities to be processed routinely and automatically without user intervention.
Benefits
- Empowers users to create, manage and execute highly targeted campaigns from their desktop through a user friendly interface
- Enables the rapid development of highly targeted segments in order to provide more responsive marketing campaigns
- Allows the user to choose their preferred visualization of the campaign selection, either tree, grid our outline view
- Provides actual counts rather than estimates to assist in the planning and budgeting process prior to campaign execution
- Automates many of the steps in campaign segmentation selection and execution through response management and scheduling
- Ability to start developing an engaging conversation with the customers or prospects you want to contact, at the time they want to be contacted and via their channel of preference