Improve the results of your marketing by refining selection and communication to targeted segments and provide an more engaging and relevant offer to your customers and prospects.
Alterian Selection Planner enables you to manage and generate large numbers of selections using intuitive and easy-to-use planning tools. By incorporating complex selection criteria into the overall campaign management process, you can design, execute, track and analyze more effective and engaging marketing programs.
Features
Designed to accommodate production-oriented campaign management environments, Alterian Selection Planner offers complete functionality to design and maintain the most complex campaigns.
Waterfall Planner
Lets users set up a hierarchy of selection rules accommodating hundreds or thousands of discrete segments.
Powerful Easy-to-Use Planning
Grid format allows users to quickly build and review each segment as a series of rules such as 'include', 'exclude', 'and' and 'or.'
Production Oriented Features
Utilize suppressions, multiple keycodes and sampling methods to define segments for output.
Post Output Processing
Alterian Selection Planner supports custom scripts on the back-end of output processing for a wide range of automated activities such as file compression, ftp site uploads, and job completion notification.
Functionality
Dual Processing Modes
Users can create segments using mutually exclusive waterfall, or cascading, selection logic or may permit contacts to appear in multiple segments.
Maintain Partitioned Sets of Data and Campaigns on the Same Server
Groups of users on the same server can be partitioned into logical work groups, ensuring that one set of campaigns is completely separate and hidden from another set of campaigns.
Segment Data at Multiple Levels within the Same Campaign
Each individual segment within a campaign can be resolved at a different level, such as household or individual.
Import Campaign Rules and Templates
Campaign rules can be imported directly into Selection Planner from Microsoft Excel™ to reduce campaign preparation time and the potential for keying errors. Campaign rules can also be stored in Excel format as templates and re-used by subsequent campaigns.
Batch Processing and Scheduling of Campaigns
Run multiple campaigns simultaneously either manually or on a defined schedule.
Benefits
- Assesses selection and segmentation strategies by creating actual counts rather than estimates
- Enables the rapid development of highly targeted segments in order to provide more responsive marketing lists
- Easily manage a wide range of customized and complex marketing selection criteria
- Integrates the selection process with the analysis tools necessary to define and assess performance
- Facilitates the effective use of more, finely tuned selections by significantly reducing the time required to create them
- Allows users to easily manage multiple selections over time
- Delivers selection capabilities for both database marketing and list management applications from a single module