- Enterprise Marketing - the landscape
- The Alterian Solution
- FAQ
- Marketing Data Infrastructure
- Operate
- Visualize & Analyze
- Plan & Design
- Execute
- Report
- Web Content Management
This is Marketing, This is the Integrated Marketing Platform
The Alterian Marketing Services Platform manages the people, processes, and applications that have often been autonomous marketing functions. The Alterian Marketing Services Platform supports different marketing users, functions, and the daily activities to execute those processes across the entire organization.
Running through the entire platform is an analytical capability enabling marketers to gain insight into their data by using intuitive, easy to use, visual segmentation tools. It provides answers to marketers' questions by analyzing all of the information associated with each individual customer or prospect in the entire database in a matter of seconds. The detail of this granular information and the speed at which it is analyzed encourages a thorough exploration of customer behavior, which in turn enables truly targeted activities delivered through Alterian's integrated campaign planning and execution modules. This approach supports a unique 'train of thought' analysis capability which complements a marketer's typical working practice.
Marketing Data Infrastructure
The foundation for Alterian's platform, a fit for purpose environment for all of the data that marketers need.
Plan & Design
Transform analysis into action with campaign development tools.
Operate
Pulling together the process of marketing with budgets, calendars and workflow.
Execute
Deploy messages across channels and gather feedback.
Visualize & Analyze
Putting the capability to explore data and develop true understanding at Marketers' fingertips.
Report
Track and share the results of activities with everyone in your organization.
