Social Media Monitoring

Email Marketing

Web Content Management

Web Analytics

Campaign Management

Analysis and Reporting

Operational Marketing

Marketing Database

Integrated Offerings

The Engine

The underlying foundation for the Alterian Integrated Marketing Platform is a fit for purpose marketing data infrastructure Engine , which makes all of the data, content and real-time feedback available to marketers for analysis and execution activities. By eliminating data silos and sharing knowledge across functions, you will benefit from an holistic, high performance view of the information required to execute analytically-led marketing.

Engine is at the very heart of the entire Alterian Platform. Mike Talbot, Alterian's Chief Technology Officer, discusses its strengths and how it underpins the Platform so effectively:

 

Benefits

• Increased Productivity - Dramatic reductions in query and analysis times mean greatly enhanced efficiency, collaboration, and lower running costs
• Flexibility - The environment accommodates a wide array of data types and sources and scales to manage extremely large datasets to match evolving business requirements
• Complete Access to Marketing Data and Content - Delivers a single view of the data and content to all marketing applications ensuring consistency and information sharing among staff and teams